Saturday, 24 April 2010

Audience for media product



The target audience for our Media product would probably be aimed at a fairly wide audience. As it points out in an earlier question, Dreamworks and Touchstone would be likely distributors for our film, so the film is likely to appeal to the typical "nuclear family". It is impossible to predict what content in the film might upset any particular child so we decided that the classification for this film should be a ‘U’. The film is suitable for audiences aged four years and over, as the opening sequence is set in a neutral tone, without any violence, bad language, threat or horror. The genre of the film is a sport drama, so this would be likely to result in identifying with more of a male audience. Although the opening sequence does not establish that the film is all about football, it focuses on a relationship between two characters, so the film could engage both genders. A film which would of had the same questions to ask as we do is Bend it like Beckham. This movie was all about girls football, focusing on the relationship between two promising young footballers who live very different lifestyles. As women's football isn't as popular as men's football, the film could have flopped as men may have not enjoyed the film even though the target audience was aimed at families. Luckily the film was a success and as our film clip is in a very similar situation in relation to the target audience, we hope ours is enjoyed by everyone too.
Its quite a teen drama so teenagers are likely to relate to the story line as a lot of teenagers have probably grown up with friends that have changed in some way or just by no fault of their own have drifted apart.
The main age range for the product would be all ages, however i think 16-24 year olds would identify with the film the most. They would also have more opportunities to go and watch it. Due to the film not being a timeless classic or mainstream plot the audience could be quite limited and therefore may attract people of a higher education background. It should therefore also attract niche film lovers.
The Audience would also come from a working class background i think as it is football related and this is quite a working class hobby.
The film leaves it open to all classes as football is very universal in most social groups, cultures and age ranges.
The middle classes i feel would enjoy the film as it touches on both classes in the film, its not only working classes that can relate to football either.
I feel the person its aimed at is a young male with interests in sport and maybe from a lower class background.
However it is quite good in the sense that most people would be able to relate and we can target a large audience.

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